ns on Android v4.4 KitKat OS. Sony

[DMT]

The SKINNY on Newspapers


Using the paper is considered gospel by many people in business. Use it wisely and it can be a good tool.


Remember Cheap Jerseys China , newspapers are passive, non intrusive media. They tend to reach only buyers who are looking for the product. They are poor at reaching prospects before the need arises.


Think about it, there are few times you have been driven to go to a store to buy a product you never heard of because you saw an ad in the paper. You had to have an earlier impression about the product for the newspaper ad to point you to the location to buy it.


There are 4 ways to use the newspaper for advertising.


1) Display advertising from one column wide by 2 inches high to a full two pages, display ads can be so numerous the news stories have to be cut so both can live on the page.


There is usually no protection. Competiting store ads can be next to each other (next time you see the paper look for tire store ads on the same page).


When designing your ad, remember it's all about them. Use a catchy headline and tell them what you will do for the. Forget about your picture or your "Number One in the District Award". Good advertising "feels their pain".


2) Classified advertising The effectiveness of classified ads varies by paper and by who wrote the ad and by what the ad is selling. Many classified sections have turned into giant car dealer pages and huge homes for sale sections complete with four color pictures.


The small Cheap Jerseys , private, "gotta sell my Bow-Flex" ads can be lost in a giant classified section. Many shoppers and Nickle Savers have smaller, and cheaper, classified sections.


Some small business operators find success with a series of small classified ads. Small blurps tend to build "top of mind awareness". A cheap way to keep your name out there.


3) Tabs and special sections Tabs, the cash cow for newspapers Wholesale NFL Football Jerseys , are manufactured events designed to sell ads. Progress Editon. Easter Shopping Special. Dollar Days. You name it, there is a tab every idea.


Typically a tab is the regular paper page turned sideways (landscape) and folded in half.


Tabs get ad-on advertising dollars from existing clients and offer one time only exposure to those who don't normally use the paper (i.e. the giant corporate ads in every Progress Edition). Most papers have so many tabs, they print an advertising calendar.


Understand them for what they are, vehicles to get extra bucks from you. If you want to be in one, rearrange your budget Wholesale Football Jerseys , don't ad to it.


4) Inserts and stuffers Some Sunday papers weight 4 to 5 pounds each, mostly for the weight of stuffers and inserts. Usually reserved for national advertisers and big box stores. They print them and deliver them to the paper and pay a per piece fee to have them stuffed and delivered. For smaller businesses they become cost prohibitive. Better to stick with display ads.


Sunday papers have the biggest circulation, and ad rates are more expensive. Regional and national papers can be expensive, too. Local papers and shoppers are less expensive, but nonetheless can be a major part of a small business ad budget.


Newspaper advertising is sold by the column inch. Different categories of ads and section placement determine the rate and rates vary throughout the paper. Rates also vary with advertisers Wholesale Nike NFL Jerseys , depending on how many column inches they have agreed to buy in a one year period. The more the cheaper.


Plan your advertising well in advance and stick to your budget. Sell to needs, not ego and newspaper can be your buddy.


For more about advertising, get my article "What Does your telephone say about you?" MailTo:TelephoneSay@

Sony XPERIA E3, the successor of XPERIA E1, which was released in March 2014 Wholesale NFL Jerseys , and the Moto G were launched in 2014. Moto G is an improved version of Motola G 2013 by Motola. Below is a comparative study of the two smartphones compared to specifications and features that help consumers choose the right device for their needs.


Display and size:


The Moto G 2014 features a 5.0-inch IPS LCD display with a screen resolution of 720 x 1,280 pixels. On the other hand, the Sony XPERIA E3 has a relatively smaller 4.5-inch IPS display and a resolution of 480 x 854 pixels. The pixel densities of the Motorola and Sony devices are 294 ppi and 218 ppi, respectively.




As far as the exterior of the two devices is concerned, the Moto G 2014 looks more or less similar to its predecessor Wholesale Jerseys Online , but definitely comes in a different size and an improved build quality. Motorola uses the same plastic construction material with the same changeable backplane option as the Moto G 2013. The thickness and weight of the Moto G 2014 are 0.43 inches and 149 grams, respectively, while the Sony XPERIA E3 is 0.33 inches thick and weighs 143 g.


Hardware, software and memory:


Both the Moto G 2014 and the Sony XPERIA E3 will use the same quad-core (Qualcomm Snapdragon 400) Cortex-A7 with a clock speed of 1.2GHz and a memory of 1GB. Although Moto G (2014) runs on Android OS v4.4.4 KitKat (which can be upgraded to Android L), XPERIA E3 runs on Android v4.4 KitKat OS. Sony devices come with 4GB of memory Wholesale Jerseys From China , while Motorola mobile devices come in two versions - -8GB and 16GB of RAM. However, both phones support micro SD cards that can scale up to 32 GB.


Like Sony, there is no E3 button on the front. All buttons are touch; they are directly on the display. At the top of the panel is a 300 megapixel lens. In the corner of the XPERIA E3 case is a polycarbonate lining - almost like the sister Z3. The only difference is that they must suppress the impact when the device is dropped. The corner does not remove anything, but plays a purely decorative role. The movement of the keys is short and clear.


By the way, the back cover is detachable. The following are the ports used to install the micro SD memory card and SIM card in micro SIM format. A. Wholesale Jerseys Wholesale Jerseys Wholesale Hockey Jerseys Wholesale NFL Jerseys China Cheap NBA Jerseys Cheap Nike Shoes Mens Wholesale Jordan Shoes 2018 Wholesale Air Max White Wholesale Vapormax 2018 Wholesale Nike TN Shoes